[Webinar] The Role of Entertainment in Driving Widespread Crypto Adoption

On February 25, 2026 (12:00–1:00pm ET), The Tie will host an Innovator Webinar,
“The Role of Entertainment in Driving Widespread Crypto Adoption.”

As gaming, digital collectibles, streaming distribution, and onchain market mechanics evolve, institutions are evaluating how to participate in these ecosystems — while managing custody, compliance, governance, and operational risk.

This discussion will explore what real product-market fit looks like in entertainment-driven crypto, and what standards are required for institutional engagement.

Speakers:
• Matt Szenics, Director — ME Foundation
• Efe Kucuk, Head of Gaming— Trilitech
• Spencer Soloway, BD & Partnerships — ApeChain
• Moderator: Heidi Pickett, Chief Business Officer — The Tie

What we’ll cover:
• What “entertainment-driven adoption” means in practice today
• Wallet UX, security trade-offs, and onboarding at scale
• Stablecoins as payment rails for entertainment ecosystems
• Risk management, governance, and monitoring at the chain level
• Compliance, transparency, and regulatory considerations
• Where institutional opportunity is emerging over the next 12 months

As onchain entertainment infrastructure matures, clearer pathways for institutional participation are beginning to take shape.

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