Introducing The Tie Atlas

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Today we're launching The Tie Atlas, a commercial intelligence platform that shows sales and business development teams who to talk to in digital assets, and when.

Digital assets are becoming an institutional market, and it changes faster than any sales team can track by hand. New companies raise their first rounds, funds close new vehicles, firms merge and rebrand, and banks and asset managers open digital asset businesses of their own. Executives move just as often. Each of these is a potential client, partner or counterparty for someone in this industry, but a CRM only knows what a team has put into it. Coverage starts falling behind the market the day it is built. New entrants go unnoticed, relationships drift out of date, and outreach lands with people who have already moved on.

What is The Tie Atlas

Atlas brings the market into the CRM. It runs on the data infrastructure behind The Tie Terminal, built over nine years to give institutions a complete view of digital assets, from market data and news to the companies, funds and people across the industry. Atlas applies that intelligence to a commercial question: who your business should be talking to. It measures a firm's CRM against that view. It shows which institutions the team covers and which it is missing, and keeps every record current as the market changes.

What it does

  • See who you're missing. Atlas shows what share of your market is already in your CRM, then adds the companies you don't cover yet.
  • Know when there's a reason to reach out. Raises, executive moves, acquisitions, fund closes and institutions entering the market arrive in a feed built around your coverage. Each one comes with why it matters to you: fresh capital, a new budget owner, a lead investor who is already your client, a former contact in a new seat.
  • Reach the right person. Atlas identifies the decision-makers at each company, explains why they matter, and enriches their contact details before anything is written to your CRM.
  • Prospect by market, region or opportunity. Screen every company and fund The Tie tracks by category, headquarters, headcount, funding history or CRM status, and save the result as a list that syncs to your CRM.
  • Research any company or investor. Company profiles cover funding history, headcount growth, news and key people. Investor profiles show the full portfolio, frequent co-investors and which portfolio companies you already work with.
  • Keep your CRM current. Job changes, departures, mergers and rebrands are reflected as they happen, through an approval queue so nothing changes without sign-off.

For firms entering digital assets for the first time, that means starting with a full view of the market instead of an empty pipeline.

Built around the tools you already use

Atlas works alongside the tools teams already use. It connects to their existing CRM and to their own enrichment provider for contact details. The Tie does not sell contact data. Each client operates in an isolated environment that never reads deals or contracts, and nothing is written to the CRM without the team's approval.

Who it is for

Atlas is built for firms whose customers are in digital assets: custodians, staking and infrastructure providers, market makers and OTC desks, exchanges, law, accounting and advisory firms, and companies new to the space. For these teams, coverage is the business. Knowing which institutions are entering the market, who leads their digital asset efforts and when there is a reason to reach out is how pipeline gets built.

Market intelligence to commercial intelligence

The Tie Terminal shows institutions what is happening in digital asset markets and The Tie Atlas shows commercial teams who to talk to because of it.

Read more about Atlas here and contact us for a demo today.