Liquidity Land joins The Tie
Every crypto project needs the same things to grow: liquidity, distribution, and a way to reach the institutions that matter. Today we're adding a major piece of that.
We've acquired Liquidity Land, a platform that helps DeFi protocols, Layer 1s, Layer 2s, and on-chain applications grow total value locked and attract lasting liquidity. Liquidity Land runs targeted incentive campaigns that connect yield-seeking users with on-chain opportunities, so projects can bootstrap TVL while building a real, engaged user base.
It's the latest step in a busy stretch for us. We acquired Stakin, an institutional staking provider with $1.5B under delegation across 40+ networks. We acquired Staking Rewards, the leading rating and data platform for staking, yield, and risk. Liquidity Land adds the liquidity layer that ties those together.
Why liquidity and why now
Liquidity has become one of the clearest signals of whether a blockchain ecosystem is working. Launch a new protocol, expand an L1, bring tokenized real-world assets on-chain, and the same question follows you: can you attract capital and hold onto liquidity long enough to matter. Most projects solve this with a patchwork of vendors and short-lived mercenary capital. It rarely sticks.
Liquidity Land was built on a different premise. "Sustainable TVL follows aligned incentives and trust," says founder Russell Abdullin. "Joining The Tie plugs our liquidity campaigns directly into the industry's deepest institutional network, from the millions of yield-focused users on Staking Rewards to the hundreds of institutions across The Tie Terminal, its events, and its Corporate Access Program. Protocols can now bootstrap liquidity and reach real users through a single partner."
How it fits together
Existing users and partners see no interruption. What changes is the reach behind it, which runs in two directions. On one side are the millions of annual yield-focused users on Staking Rewards, the audience that actually supplies liquidity. On the other are the hundreds of institutions already inside The Tie's network. Projects get distribution to real users and a direct line to institutional capital, and institutions get vetted on-chain opportunities surfaced through the products, events, and programs they already use.
For a project working with The Tie, the path now looks like this:
- Grow TVL and liquidity through Liquidity Land campaigns
- Reach millions of yield-focused users through Staking Rewards
- Meet institutional investors and build visibility through The Tie's network
- Access institutional staking and validator infrastructure through Stakin
We're also taking this to the ecosystem level. Instead of working with one protocol at a time, we'll also partner with L1 and L2 ecosystems to grow liquidity across their entire ecosystem through coordinated TVL initiatives and institutional distribution.
The bet
"The next generation of crypto companies won't want five different vendors solving five different problems," says Joshua Frank, our co-founder and CEO. "They'll want one partner that can help them build, distribute, and grow. That's what we're building at The Tie."
Liquidity Land makes that platform more complete. Liquidity, distribution, staking, intelligence, and compliant communication, in one place. That's where institutions meet digital assets.